Mission:
Make People Smile
We believe that a smile is one of the best things in the world. A smile has the power to lighten the mood. It can be a source of comfort in difficult times. It has the ability to transform not just the moment, but also the day for both the giver and the receiver. For us, making people smile isn't just a mission. It's a privilege that guides our actions and decisions, ensuring that every step we take brings a little more joy into the world.
Values:
Have Fun!
If we enjoy crafting our products, our users will delight in using them. Infused with whimsical easter eggs and humour, we ensure every creation is not just a product, but an experience of joy and fun.
Loyalty
A steadfast commitment to our customers, team, and partners. Loyalty isn't just a word for us. it's a pact to consistently support, engage, and prioritise the needs and goals of those we serve.
Keep it Simple
Our Vision
We’re building a surprisingly big entertainment company, one that makes people smile through sound, sight, and touch.
From voice games you can play on Alexa, to YouTube channels, podcasts, fart toys, and beyond, we create joyful, quirky experiences that reach millions. Whether it’s a smart speaker, a browser, a TV, or something that hasn’t been invented yet, if it can talk, we want to make it fun.
Our Culture
We take fun seriously.
We believe in making things that spark joy, from silly sounds to clever games to cheeky characters. Behind the scenes, we’re a team that experiments fast, learns quickly, and always keeps the audience at the core.
We care more about creativity than convention, more about delight than polish, and more about doing than overthinking. Whether it’s building a voice game, writing a fart song, or shipping a whoopee cushion, we show up with energy, curiosity, and a good sense of humour.
We’re playful, but we’re not messing around. We’re here to build something great.
Mini Games
We want to make voice gaming easy, accessible, and ridiculously fun. That’s why Alexa Games is our dedicated hub for players to discover and play our Alexa mini games instantly.
But it’s not just games, we also have a world of bonus content behind the scenes blogs, helpful tips and tutorials as well as updates and insights from the world of interactive audio!
How it Started
In 2017 the alexa smart speaker came to the UK and Hugo Catchpole started hacking around to see what was possible. Within a couple of years he had turned a fun hobby into a viable business.
Hugo.FM Limited was founded in 2019.
We are now one of the most successful developers on the Amazon Alexa platform. Creating some of the most engaging experiences available.